CRITICAL CLAIM MAJOR PAPER Essay Example | Topics and Well Written Essays - 1000 words

CRITICAL CLAIM MAJOR PAPER - Essay Example This paper argues that the ad wants to suggest that Chanel, as a brand, is a seductive and sophisticated brand because of its sexual and affluence themes, although it is criticized for suggesting that women are men’s sexual objects. This Chanel advertisement suggests that women can only attain power, if they fully submit to the sexual desires of men. The entire scene of the ad is oriental in look, which uses the theme of Orientalism, where the Oriental is the â€Å"Other† that the dominant party uses for their own personal interests. Orientalism includes Asian and Middle Eastern signs and colors. The golden bed, golden bed sheets, and golden wall paper with its Middle-Eastern-looking designs signify Orientalism. They look exotic and different than usual Western designs. Orientalism is about power over what is different. Chanel wants to say that with an Oriental look, it is the one in power. The woman in bondage signifies power even more. She is the â€Å"product† that shows that Chanel is a powerful brand. It holds people, as if they are held captive. At the same time, the Oriental look shows sophistication. It suggests mastery over something; in this case, it is mastery over the weaker sex, the woman. Chanel might not be meaning to make it look like it is demeaning women or â€Å"Orientals,† but the entire picture looks like it is using the woman for its personal purposes, so that it can have power, the kind of power that is based on people’s weaknesses. The woman then cannot have power of her own, unless she becomes an Oriental entity. Furthermore, bondage is a sexual symbol, and Orientalism sexualizes the â€Å"Other† too. Chanel might just be saying that it is a powerful and sophisticated brand through the use of an Oriental woman. On the contrary, the use of a woman indicates sexual oppression. Even if the woman is white, her surroundings Orientalize her, thereby making her the â€Å"lower† person. Orientali sm, as an underlying theme, indicates the pervading sexual oppression of women in this advertisement. The entire dress and footwear signify Oriental beauty, specifically a trampled and used beauty. The skirt has beads and golden designs. It is the most Oriental-looking in the whole ensemble. The shoes and blouse are modern in design. The shoes have high heels, with the heels upside down. The down part is the woman, who cannot escape her bondage. The blouse is checkered with frill ends. The model wears a headband that matches her blouse. Her handcuff is her bag. The blouse, bag, and headband indicate that they reinforce each other. In other words, they strengthen the proverbial chains around the woman. Though the model has a modern fashion style, the entire effect is Orientalism because of the Muslim-inspired background. By looking as an Oriental, she becomes a maiden in distress, not a white modern woman in power. She is weak, so she is easily trapped, and she must be saved. Chanel saves her with its fashion sense. But why must she be imprisoned in the first place? The act of imprisonment suggests that she has no power to begin with. As an Oriental, she is a prisoner of the one in power. The power play is clear in the uneven relationship between the brand and the woman. Chanel is the authoritative brand, when it comes to sophisticated and modern tastes. It imprisons women with its

Workers Essay Example | Topics and Well Written Essays - 750 words

Workers - Essay Example Specialization has become an important feature of complex industrial communities in Canada and worldwide. Division of labor takes place at a number of levels. More often than not there is that perception by consumers that they are making free choice with respect to individual purchases, such view is implausible with production. The first level of production division of labor is between companies. This is in view that one company can only obtain another company’s production product through exchange. Taking the example of steel company and power generating company, production of certain dependent products go hand in hand with the emergence of market by these economic sectors. In division of labor, the process of production in the company is broken down into various sequences of stages, and all workers are assigned to specific stages. It is a fact that increasing the specialization of work might lead to workers with very low overall skills and a lack of enthusiasm for the work they do. Division of labor thus plays an essential part in shaping the individual performance of these firms. Another remarkable level of division of labor exists within the company, and this is between individual workers. Depending on what the company produces, individual workers too can have division of labor. This has been due to the fact that for time workers perform similar tasks repeatedly and become known to them better. The similarities between the two are that in both cases it ignores the tastes and preferences of customers. Notably, in the two levels of division of labor there exist market share. Individuals in the economy require goods and services at all times. Private companies are not the exclusive producers in the economy, but they are also public services and house forms of production. The former avail to the economy roads, hospitals, to individual and the latter avails gardening, house